Diagnosing the modern business like the human body, this fun compendium of business diseases looks at such disorders as 'Youngitis- creating only for millennials' (risk group: marketing teams); 'Social media denial syndrome' ('related diseases: 'Meeting syndrome'); and 'Compulsive email disorder' (cure: zero inbox). In a hilarious look at organisational hierarchies, generational disconnects and general office foibles, this pocket book will enable you to see the mistakes of your own business and guide you safely to decontagion and cure.

Humorous pocket book of modern business ailments, their contagion-risk and cures

About the Author
Olivier Kennedy and Martin Kunzi are experienced marketing, branding and business development gurus and founders of the ENIGMA business consultancy based in Geneva. The story of Olivier and Martin started as the successful relationship between a client and his agency. Working together, these two marketing strategists soon found out that they shared a common passion: being able to go beyond branding and advertising to solve real business issues. Olivier convinced Martin to join Enigma as a partner. Together, they grew the team, adding service designers, design strategists, and business model experts to their skilled company. Eventually, they transformed Enigma into an all-round business consultancy with a clear mission: to help organizations be great at what they do. Or become even greater.


Book Information
ISBN 9781788163767
Author Olivier Kennedy
Format Hardback
Page Count 192
Imprint Profile Editions
Publisher Profile Books Ltd
Weight(grams) 423g
Dimensions(mm) 202mm * 138mm * 24mm