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Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the...

Now fully revised and updated, The Beginner's Guide to Financial Spread Betting provides an essential grounding in the basic principles of spread betting. Spread betting was once the domain of institutional investors, city traders and high rollers. Not...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781903776247Author Paul Donovan & John TownsendFormat PaperbackPage Count 128Imprint Management PocketbooksPublisher Management Pocketbooks

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781903776421Author Paul TizzardFormat PaperbackPage Count 128Imprint Management PocketbooksPublisher Management Pocketbooks

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After the collapse of the Soviet Union a team of young economic reformers led by Yegor Gaidar worked to create a new economic future for Russia. Against an overwhelming threat of looming hunger and civil war, they created a market economy which is still...

Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780955412424Author Essvale Corporation LimitedFormat PaperbackPage Count 240Imprint Essvale Corporation LimitedPublisher Essvale Corporation...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780953911981Author Brett Alegre-WoodFormat PaperbackPage Count 184Imprint Delancey Press LtdPublisher Delancey Press Ltd

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780708308820Author Haydn JonesFormat HardbackPage Count 320Imprint University of Wales PressPublisher University of Wales Press

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780446698207Author Robert I SuttonFormat PaperbackPage Count 256Imprint Warner Books IncPublisher Time Warner Trade PublishingWeight(grams)...

First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.Book InformationISBN 9780415084260Author Alan Professor WintersFormat PaperbackPage Count 528Imprint RoutledgePublisher Taylor & Francis LtdWeight(grams) 1202g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780385517096Author Jaynie L. SmithFormat HardbackPage Count 240Imprint Bantam Doubleday DellPublisher Bantam Doubleday Dell Publishing Group...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780385491747Author Richard KochFormat PaperbackPage Count 277Imprint Image BooksPublisher Bantam Doubleday Dell Publishing Group IncWeight(grams) 213g

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication...

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780952888505Author Phil RobinsonFormat PaperbackPage Count 220Imprint BPIPublisher BPIWeight(grams) 550g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781903776308Author Alan Evans & Paul TizzardFormat PaperbackPage Count 128Imprint Management PocketbooksPublisher Management Pocketbooks

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781906610180Author Sean MisteilFormat PaperbackPage Count 112Imprint Management PocketbooksPublisher Management Pocketbooks

You've been asked to run a training session, workshop or meeting. What you need now is a foolproof way of making it both memorable and enjoyable to run and to know that what you are doing will achieve the desired outcome and have lasting positive effects...

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'The Intelligent Guide to Stock Market Investment is a welcome initiative to help explain the stock market and the important role it can play in people's long term investment plans. This book is particularly valuable at a time when everyone is being...

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"Cancelled flights, damaged goods, botched bills, locked-up software--these are the service screw-ups that leave customers angry, disgusted...and determined to never buy from you again! But these mad-as-hell customers can be wooed back through...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781784152963Author Kaplan PublishingFormat PaperbackImprint Kaplan PublishingPublisher Kaplan Publishing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780972572002Author Kraig KramersFormat PaperbackPage Count 270Imprint Gandy Dancer PressPublisher Gandy Dancer PressWeight(grams) 498g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780938529026Author Brian L. DavisFormat PaperbackPage Count 732Imprint Atlantic BooksPublisher Atlantic Books

From the jungles of the trading floor to the casinos of Las Vegas, The Big Short, Michael Lewis's No.1 bestseller, tells the outrageous story of the misfits, renegades and visionaries who saw that the biggest credit bubble of all time was about to...

In this revealing new book, top trader Robbie Burns cuts through the jargon to give you the low-down on the strategies you need to make money from share dealing. Robbie, aka the Naked Trader, is an expert and highly entertaining guide to the sometimes...

Practical advice from Marsha D. Lewin On success as a consultant "Over these decades of consulting, the most successful consultants I've known were self-starters whose enthusiasm, individualism, and drive did not blend with big business norms. They...

Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of...

The physical structure and appearance of the workplace determine how we function, how we communicate and collaborate, our motivation levels and company performance, but we often fail to recognize the vital connection between organizational culture and...

Do you get nervous when presenting at work? Do you want to showcase your knowledge, influence people and accelerate your career? Would you like to learn the secrets of successful speaking, communicating and presenting? How to Present reveals how you can...

`An excellent book aimed at researchers interested in the field of service quality, and as such deals with conceptual and empirical researches based on different service quality perspectives (marketing, operations management, and organisational studies)'...

From The One Minute Manager (R) to Raving Fans, Ken Blanchard's books have helped millions of people hone their own leadership skills and develop the potential of those around them, transforming their businesses in the process. In Leading at a Higher...

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Around the world there is increasing interest in issues of small business and entrepreneurship. This book encapsulates the knowledge that can be gained from the most significant research contributions in this field. In addition it provides a...

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This second edition of Readings in Macroeconomics presents a revised and updated selection of the most significant papers in macroeconomics, published by the acclaimed journal the Oxford Review of Economic Policy. The selected articles combine a high...