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Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

69% of executives believe that their operating model is unable to continuously adapt to disruptive forces and 73% see at least some risk to growth and performance if they don't rethink their operating model. This book shows you what to do. Providing...

Neurodivergent people are so often thwarted in academic and corporate careers because we don't know the unwritten social codes of large organisations, and because we struggle with entry level tasks even though we excel at strategic thinking...

This book is a compilation of the best papers presented at the 2023 edition of the Asia-Pacific Conference on Economics & Finance (APEF), which is held annually in Singapore. It presents the latest research findings in economics and finance and discusses...

Translated from the original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer,...

Fab Labs are transforming work and organizational landscapes, representing a "new revolution" in production processes and learning. These collaborative spaces enable the creation of almost anything through free access to digital fabrication tools...

From scandalous scams to overnight riches, fintech is a fascinating world full of fame, fortune and failure. As one of the world's most lucrative and fast-growing sectors, fintech attracts a wide range of characters, from innovative visionaries to...

The manager-managed relationship is not always easy but it is vital for you and your organisation. Finding ways to work productively, professionally and assertively with your manager benefits not just you two but your whole organisation and, importantly,...

The implementation of the United Nations Sustainable Development Goals (UNSDGs or SDGs) is often discussed in terms of governmental policy or the contributions by global, multinational organisations, but what role does the informal economy have to play...

Buffett’s Early Years investigates ten investments that legendary investor Warren Buffett made in the 1950s and 1960s—earning him his first millions—and uncovers unique insights in the process. Using the same documents Buffett used when he made these...

With more people involved in B2B buying decisions and deals becoming more complex than ever, it's imperative to properly understand who the key stakeholders in each of your deals are and how to engage with them. Building B2B Relationships presents a...

This book offers a new, nuanced, and comprehensive look at how CSR is practiced and disclosed in terms of corporate transparency, sustainability, and accountability, from the perspective of developing and emerging economies. Given the importance and...

This book provides a state-of-the-art overview covering distinct and relevant aspects of forest policy processes in Europe, presenting a fresh perspective on different analytical approaches, theories, and frameworks.Set against the background of a...

Labour in Transition (1992) examines the massive transformations undertaken by state socialist regimes at the end of the 1980s. It traces developments in the Soviet Union, Eastern Europe and China, in particular the impact of changes in the labour...

What do companies such as Northwestern Mutual Life, Nokia, and Zapier have in common? They approach selling differently than any of their competitors. Sales is not a transaction executed by the sales department; it’s a process that all employees support...

This book shows how systematic strategic planning (SSP) can be used on real-world projects for professionals at any skill level. It illustrates how this systematic methodology and its analysis tools -- using workshop and brainstorming approaches -- can...

Russia and America (1987) examines the divergence between two countries organised on diametrically opposed economic principles – one centrally-planned, state-dominated, the other a highly decentralised market economy, free from significant government...

The Socialist Industrial State (1976) examines the state-socialist system, taking as the central example the Soviet Union – where the goals and values of Marxism-Leninism and the particular institutions, the form of economy and polity, were first adopted...

The Soviet Union Looks Ahead (1930) is the official statement of the five-year economic plan put forward by the Soviet Union, a plan involving the radical reconstruction of the entire production system of Russia.Book InformationISBN 9781032486383Author...

The Soviet Economy (1983) examines the long-term prospective growth of the USSR’s economy. It looks at the Soviet economy’s growth process at an advanced stage of development, and assesses how it would evolve in the period ahead. Various growth plans had...

The Second Five-Year Plan of the Development of the U.S.S.R. (1934) contains a summary of the achievements of the Soviet Union’s First Five-Year Plan and the provisions of the Second Five-Year Plan. As Herbert Morrison says in his introduction, the...

Soviet Geography (1935) presents a comprehensive account of the economic development of the USSR as it stood at the time. It deals with the main changes in the distribution of the productive forces of the country and discusses their significance. It...

We find ourselves at a crossroads. We all know that true wealth is about far more than money. Wealth is friends, family, health, a vocation, command of your time, leisure, and whatever else is important to you. And yet, we are all guilty of acting as if...

Dieses Buch zeigt, wie Unternehmen vegane und nachhaltige Produkte oder Dienstleistungen vermarkten und kommunizieren können. Denn Veränderungen hin zu mehr Nachhaltigkeit können nur gelingen, wenn Menschen überzeugt und begeistert werden – Verbote...

Aligned with global trends in post-industrialization, the economy of Metro Vancouver is changing, but along its own trajectory. The focus is shifting away from resource-based activities to local entrepreneurial initiatives across a remarkable range of...

The Disintegration of the Soviet Economic System (1992) examines in detail the collapse of the Soviet economic system, and is set in its political context, both international and domestic. The collapse is looked at from a macroeconomic point of view,...

Soviet Central Asia (1989) explores the economic development of the four republics of Central Asia that suffered under Moscow’s economic policies – Uzbekistan, Tajikistan, Turkmenistan and Kirghizia. The Soviet literary weekly Literaturnaia gazeta...

Departing from traditional methodologies of teaching data analysis, this book presents a dual-track learning experience, with both Executive and Technical Tracks, designed to accommodate readers with various learning goals or skill levels. Through...

Economic Trends in Soviet Russia (1930) examines the economic position of the USSR a decade after the Revolution. It displayed the contradictions evident in an economy that had been isolated from the world economy while undergoing great changes, and...

'Managing Growth in Miniature explores the history of the way economists think about growth. It focuses on the period between the 1930s and 1960s, tracing the development of the famed 'Solow growth model,' one of the central mathematical models in...

Was ist die Soziale Marktwirtschaft? Worauf baut sie auf und wie zukunftsoffen ist sie bezüglich der modernen globalen, ethischen und ökologischen Fragestellungen? Schaut man sich die Herausforderungen der Weltwirtschaft an, ist die Ordnungstheorie...

This book provides insightful approaches to how to improve business sustainability. The volume includes an integrated analysis of different relevant aspects of Environmental, Social, and Governance (ESG) and provides an international view of Corporate...

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues. With more consumer and legal scrutiny than ever before, brands need to work hard to...

This book is an invaluable resource for those looking to lead high-functioning women groups, and a testament to the power of group coaching for women leaders.Dr. Hélène Seiler advocates for the expansion of group coaching to support the fulfilment of...

This textbook introduces readers to an array of concepts and current practices of Human Resource Management (HRM). It provides an understanding of the current problems in the area that require pragmatic research and realistic solutions.Using a blend of...

Generation Z has grown up with a global financial crisis, a pandemic, the climate emergency, growing autocracy and wars. Survival, not just equity, is at stake. As debate rages about how to ensure a fairer and sustainable society, this book challenges...

Gain a new understanding of how to manage logistics using strategic management theory with this practice-based textbook .

Wie orientiere ich mich auf dem Arbeitsmarkt im Tourismus? Welche Arbeitsfelder gibt es im Tourismus und welche Qualifikation muss ich dafür mitbringen? Welcher Abschluss ist hilfreich für einen erfolgreichen Karriereweg im Tourismus?  Mehr als 20...

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.The...

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.The...