Pre Order

In diesem Buch erklären die Entdecker des Fan-Prinzips, wie Sie Mitarbeiter zu wirklichen Fans machen und Ihr Unternehmen dadurch nachhaltig stärken – denn Fan-Mitarbeiter sind produktiver, loyaler und die besten Botschafter. Der Schlüssel dafür: Sie...

Influencer Marketing zählt zu den wichtigsten Zukunftsthemen im Marketing. Mittlerweile haben sich vier zentrale Influencer-Typen herauskristallisiert: Klassische prominente Influencer, Social-Media-Stars, die sich in Nano-, Micro-, Macro-, Mega- und...

'Pay attention' - Jason Fried, founder and CEO of Basecamp, bestselling author of ReWork A revolutionary roadmap for building startups that go the distance Cracks are forming in the myth of the VC-funded, IPO-driven billion-dollar company. They're...

Across the last fifty years, there has been increasing studies on Organisational Ambidexterity (OA). However, there has been a disproportionate focus on the theory underpinning OA with less recourse to the implementation of OA. The primary purpose of...

Nachhaltigkeit darf sich nicht nur an kurzfristigen Erfolgen oder ausschließlich an finanziellen Ergebnissen orientieren, sondern muss zwangsläufig langfristige Ziele wie Stabilität, Resilienz und Flexibilität verfolgen. Dies gilt auch für die...

Monetary economics is concerned with the role of money in economic activities. The development of monetary theory and policy plays a significant role in the growth and development of various economies. This has far-reaching implications for various...

A small group of experienced business leaders and academics have teamed up to create an innovative and potentially disruptive approach to developing leadership in the 21st Century. The result is a unique, people-centric, and scientifically researched,...

Originally published in 1988, this study focusses on international economic integration in relation to the passenger car industry and market in the West-European car-making countries, Germany, France, Italy, Sweden and the UK in the second half of the...

This book reviews the strategies for the development of sustainable health promotion practices, including the Sustainable Development Goals (SDGs), with case examples from the COVID-19 pandemic.Beginning with a historical survey of the global agenda of...

This book explicates how the frontiers and path of development of casino tourism in various destinations in East and Southeast Asia are shaped by a set of social, cultural, political and economic forces and their interplays in a dynamic environment, and...

This book examines how collective bargaining disputes are resolved among police and essential service employees.In Australia, as in other common law countries, police and other highly essential employees such as fire-fighters and ambulance officers have...

The need for restructuring and transforming business practices for the benefit of humanity and the environment is a major theme of this book. Interactivity and connectedness of people and things/data is transforming everything. Many organizations, even...

Economics affects our daily lives in crucial ways. We constantly hear about recessions and unemployment, inflation and cost of living crises, economic growth and inequality, climate change and carbon taxes, interest rates and house prices, and tariffs...

Subversion, Power and Hierarchy in Organisations and Society: Carnivalesque Leadership explores a leadership strategy that dates back centuries but has become so normalised that it has become invisible as a strategy. Extrapolating Mikhail Bakhtin’s ideas...

Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship into the social sector to present...

This book presents the necessary resources and practical options for companies to find, bind, and develop international professionals in the DACH region. Through a study conducted by the authors, the interrelationship between Human Resources and...

Become your own best publicist with these 10 top industry secrets from a PR professional. Packed with insider advice on how to get your business featured in the media, with zero fluff, it’s your essential toolkit for standing out from the crowd.Lucy...

Innovation in Music: Adjusting Perspectives brings together cutting-edge research on new innovations in the field of music production, technology, performance, and business. With contributions from a host of well-respected researchers and practitioners,...

The Cores of Strategic Management provides students with a concise introduction to the fundamentals of strategic management, including business-level and corporate-level strategy, leadership, decision making and strategy implementation.Designed to guide...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on...

Attempts to steer research, innovation and business in desirable directions have failed to meet expectations. Corporate social responsibility (CSR) and responsible research and innovation (RRI) seem to be losing ground, while the challenges they sought...

Brought to you by Penguin.Finding Your MOBO is a comprehensive, inspirational tool book which empowers the next generation of entrepreneurs by drawing on Kanya King's path to international success and acclaim with MOBO.Specifically addressing the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781350337961Author Keith GoffinFormat PaperbackPage Count 464Imprint Bloomsbury AcademicPublisher Bloomsbury AcademicWeight(grams) 454g

Proactive employee behaviour refers to the attempt to improve existing conditions in the workplace or create new ones, as well as actions to change one's work environment, interpersonal relationships and socialisation behaviour instead of passively...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781399713542Author Julia BoorstinFormat PaperbackPage Count 432Imprint Yellow KitePublisher Hodder & Stoughton

As a close advisor to visionary startup founders and established CEOs, Marco Greenberg discovered something about the most successful people he knew: They had remarkable instincts, and they trusted them. They had an intuitive grasp of when to ignore...

It can feel like an impossible, daunting and exhausting task to try and achieve your ambitions, especially when you have big dreams. With modern life convincing us that we must squeeze productivity from every second, it is not surprising that so many of...

Originally published in 1930, this book is a detailed but lucid piece of historical writing which answers many questions about ancient and medieval history that are most important for understanding contemporary economic problems. The economic history of...

Seasoned Executives Share Their Leadership Errors.One indication of a good leader is the willingness not only to admit mistakes but also to share those errors with others so that the cycle is not repeated. To do this takes humility and courage.In Mike...

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This...

Schema Coaching is an informative guide for coaches, providing readers with a powerful and evidence-based approach to dealing with persistent personal difficulties.Schema coaching has a strong foundation in schema therapy which has been used in many...

Originally published in 1938, and as a third edition in 1974, this volume presents the results of original research into the economic aspects of the transition from the medieval manuscript to the modern printed book. It discusses the problems of supply...

Incorporating political, economic, and environmental factors, this book explores the evolution of health and living standards in Brazil in the nineteenth and twentieth centuries. It draws on anthropometric data and an interdisciplinary approach to...

Starting from the idea that economic relations are all social relations, and every economic fact is first a social fact, this book explores one of the crucial problems within economic science: how to incorporate the social dimension into the study of...

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This...

In academic institutions worldwide, the call to decolonize the syllabus, curriculum, and the entire university experience is growing louder and more urgent. Yet, the conversation must extend beyond blogs, hashtags, and social media trends. This book...

Originally published in 1982, The Railwaymen examines the impact of the transformation which took place in the British Railways in the second half of the 20th Century on the people who maintained British railway services and reveals the change which took...

Schema Coaching is an informative guide for coaches, providing readers with a powerful and evidence-based approach to dealing with persistent personal difficulties.Schema coaching has a strong foundation in schema therapy which has been used in many...

Originally published in 1968, and using official records, this book charts the history of the Railway Clearing House and shows the vital role it played in the development of British railways and the growth of the economy. The Clearing House established a...

Environmental Economics explores the ways in which economic theory and its applications, as practised and taught today, must be modified to explicitly accommodate the goal of sustainability and the vital role played by environmental capital.Pivoting...