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Endlich in deutscher Sprache: Der Bestseller-Klassiker, der 10.000 Start-ups und neue Unternehmensprojekte auf den Weg brachte - eines der einflussreichsten und praktischsten Wirtschaftsbücher aller Zeiten. "Die 4 Schritte zum erfolgreichen Start-up" hat...

From the world’s leading expert on negotiation, an essential guide to negotiating in any situation—whether over Zoom, across political and cultural divides, or during a supply chain crisisThe world has changed dramatically in just the past few years—and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781394298440Author J K Lasser InstituteFormat PaperbackImprint John Wiley & Sons IncPublisher John Wiley & Sons Inc

In this meticulously curated anthology, exploring the dynamic intersections of creativity, design, and innovation within the healthcare landscape, esteemed experts present novel service design solutions. Engaging with pressing challenges, exchanging...

Business decisions in any context—operational, tactical, or strategic—can have considerable consequences. Whether the outcome is positive and rewarding or negative and damaging to the business, its employees, and stakeholders is unknown when action is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143468103Author Dhruv NathFormat PaperbackPage Count 312Imprint PenguinPublisher Penguin Random House India

This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships...

This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships...

This open access book is a groundbreaking exploration of systemic risk in modern financial systems. Through its theoretical and empirical investigations, it reveals the multidimensionality of systemic risk, the transmission channels of crises, and the...

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost...

An introduction to marketing theory and practice based around Palmatier’s acclaimed ‘first principles’, this textbook provides a global perspective and an abundance of engaging case studies. Palmatier’ four principles – all customers differ, all...

Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised sixth edition takes into account new developments in legislation, standards and good practice. ISO 45001, the...

This book, authored by three experts with the assistance of GPT, provides comprehensive insights into the applications of generative AI, such as GPT, in the financial sector of businesses. It offers background information, benefits, as well as the...

Dieses Buch zeigt, wie Gamifizierung zur weiteren Professionalisierung in der Hochschul-Lehre beitragen kann – und wie das konkret gelingt. Ob im Supermarkt, bei der Arbeit, beim Sport, im Urlaub oder bei unserer Krankenkasse: Gamifizierung begegnet uns...

This book provides a comprehensive analysis of the issues surrounding allyship as one of the tools in the arsenal of organisational leaders to further advance the goal of diversity, equity and inclusion (DEI) in organisations. It extends the existing...

An introduction to marketing theory and practice based around Palmatier’s acclaimed ‘first principles’, this textbook provides a global perspective and an abundance of engaging case studies. Palmatier’ four principles – all customers differ, all...

This textbook offers a practical and engaging introduction to spatial econometric modelling, detailing the key models, methodologies and tools required to successfully apply a spatial approach. The second edition contains new methodological developments,...

Learn from experts how business empowers creativity and ways to increase the quality of your ideas, convince people to support your vision and achieve success.“Business” doesn’t have to be a dirty word in the creative sector. It is by harnessing business...

Virtually everyone accepts that workplaces are complex but there is little insight into how we might engage with complexity more skilfully. If complexity isn’t something that managers can control and leaders cannot harness, then what does a complexity...

Authenticity is key for successful leaders—they remain true to themselves, drawing strength from their diverse constellation of experiences, perspectives, and heritages. Leadership invites you to challenge traditional norms about leader identity and...

Authenticity is key for successful leaders—they remain true to themselves, drawing strength from their diverse constellation of experiences, perspectives, and heritages. Leadership invites you to challenge traditional norms about leader identity and...

Now in its fifth edition, this bestselling text brings a fresh and unique approach to managing organizational change, taking the view that change, creativity and innovation are interconnected. It couples a strong theoretical understanding of change,...

Im Umgang mit immer schnelleren Veränderungen und damit einhergehender Unsicherheit und Komplexität benötigen etablierte Unternehmen strategische Agilität. Zur dynamischen Strategieentwicklung und -anpassung beschreibt dieses Werk die grundlegenden...

Guide to spatial computing, focusing on advertising and marketing with real use cases Written by Tom Emrich, the Director of AR Platforms at Niantic, a leading augmented reality company, The Next Dimension: How to Use Augmented Reality For Business...

In The Closing of the Auditor’s Mind? David J. O’Regan describes internal auditing as an important “binding agent” of social cohesion, for the accountability of individuals and organizations and also at aggregated levels of social trust. However, O’Regan...

Drawing on a detailed examination of Venetian commerce in the Middle Ages, this book explores the business practices and structures that enabled merchants to compete in a challenging international market.Contributing to the literature on the early...

Written by experts in the field, the seventh edition of this well-established book provides a critical and academically rigorous exploration of the key functions, practices and issues in HRM today. The first part of Contemporary Human Resource...

Virtually everyone accepts that workplaces are complex but there is little insight into how we might engage with complexity more skilfully. If complexity isn’t something that managers can control and leaders cannot harness, then what does a complexity...

How can businesses balance profit with social motives? This accessible resource teaches students how to start a social enterprise and lead change for positive impact. Social Entrepreneurship in Practice balances theoretical underpinnings with a focus on...

Former CNN/CNN International Anchor and Business Correspondent Alison Kosik —recognised around the globe as the face of Wall Street for the network — found herself trapped in a failing marriage. The savvy mother of two, was terrified to leave her husband...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956012043Author Eleanor FitzsimonsFormat HardbackPage Count 300Imprint The Oscar Wilde SocietyPublisher The Oscar Wilde Society

A sweeping intellectual history of the welfare state’s policy-in-waiting. The idea of a government paying its citizens to keep them out of poverty—now known as basic income—is hardly new. Often dated as far back as ancient Rome, basic income’s modern...

Finding Your MOBO is a comprehensive, inspirational tool book which empowers the next generation of entrepreneurs by drawing on Kanya King's inspiring career path and acclaim with MOBO.Up to 10 percent of working British adults have aspirations of owning...

Why blend in when you were born to stand out? Who Says? Question Everything and Discover the Genius of Thinking Differently is a manifesto for those who refuse to live life on autopilot. This book dares you to ask the questions no one else is asking, to...

Coffee is a major commodity of export in developing countries. In India, it generates significant revenues besides providing employment to many. This book critically looks into various aspects of the coffee production and marketing industry and its...

Human Resource Management at Work is a comprehensive guide to the theory and practice of HRM, covering everything HR students need to excel in their academic studies. This leading textbook is divided into four key parts. The first part of the book covers...

Drawing on political economy and economic pluralism, this book explores issues in sustainable economic development from a macro perspective.In contrast to the vast majority of studies on contemporary development problems, which are focused on micro-level...

Sie wollen online Ihren Lebensunterhalt bestreiten oder einfach nur ein wenig Geld dazuverdienen? Dann ist dieses Buch genau das richtige für Sie. Roul Radeke und Tobias Ziegler erklären Ihnen, welche Wege zu einem Online-Verdienst es gibt und wie Sie...

A first-of-its-kind look at the outrage being directed at organizations across the globe—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies are finding themselves in the crosshairs. Go Fund Me was...

The complete and practical guide to one of the hottest topics in quantitative finance Deep learning, that is, the use of deep neural networks, is now one of the hottest topics amongst quantitative analysts. Deep Learning in Quantitative Finance provides...