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Business-Driven Research & Development: Managing Knowledge to Create Wealth by Ashok S. Ganguly 9780333776506
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Business-Driven Research & Development: Managing Knowledge to Create Wealth by Ashok S. Ganguly 9780333776506

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Description

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

Book Information
ISBN 9780333776506
Author Ashok S. Ganguly
Format Hardback
Page Count 202
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 430g

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