'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner.

This book:

* Forms the basis of a complete course for a unit manager's development.
* Provides an overview of the range of skills needed for effective unit management.
* Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others.

Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit.

Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.

About the Author
Professor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organizations including the British Institute of Innkeeping, J. D. Wetherspoon and McDonald's Restaurants Limited.

Reviews

"It is my opinion that Business Development in Licensed Retailing will be a valuable reference for any management development programme. The book has been written and organised in a manner that explains all of the underlying management principles involved in a busy and successful licensed operation. At the same time it gives a wide range of practical examples and guidance on how to achieve success."
Tim Martin, Chairman, JD Wetherspoon

Book Information
ISBN 9780750653343
Author Guy Lincoln
Format Paperback
Page Count 346
Imprint Butterworth-Heinemann Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 640g