A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

About the Author
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

Reviews
'A highly valuable resource, and one that would be well worth keeping to hand.' -- A P Sutcliffe, MSc, MBCS
'Presents a practical and down to earth approach to business case development.' -- Peter Wheatcroft * Moderator for the UK IT Industry Awards, author of BCS books World Class IT Service Delivery; Service Desk and Incident Manager *



Book Information
ISBN 9781780174556
Author Carrie Marshall
Format Paperback
Page Count 60
Imprint BCS, The Chartered Institute for IT
Publisher BCS Learning & Development Limited