Business and the Feminine Principle: The Untapped Resource describes in lay persons' language the essence of the archetypal feminine and its potential for business. This book shows both women and men how the feminine principle works in human thought and behavior and what it could mean for business if we gave the feminine principle the same kind of attention and support in the work place that we give to masculine consciousness.

Business and the Feminine Principle goes beyond the well-established conversation about the need for feminine attributes in business and invites both genders into an exciting new collaboration. By no means a critique of what is wrong with masculine perception and behavior in business, this book inspires new respect for the integrity of both masculine and feminine energy and their ability to co-create a viable future for all of us.

Helps readers understand the complimentary difference of the qualities of energy we identify as masculine and feminine. Evokes self-observation in one's own masculine and feminine thinking process.
Reviews

on a comparison with Helgeson/Currency's book 'The Web of Inclusion'
'she (Frenier) delves deeper into the feminine soul, and has more to say about its
value in management.'

"...describes in lay persons' language the essence of the archetypal
feminine and its potential for business...Business and the Feminine
Principle is recommended reading for anyone charged with a supervisory
or managerial duties in the workplace, whether neophyte or experienced
veteran."
Wisconsin Bookwatch, October 1996

"This book is both profound and beautiful." - Triad Business News

Book Information
ISBN 9780750698290
Author Carol R. Frenier
Format Paperback
Page Count 232
Imprint Butterworth-Heinemann Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 430g