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Building A World Class Service Organization (Assessment Tool) by Jochen Wirtz 9781944659455
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Building A World Class Service Organization (Assessment Tool) by Jochen Wirtz 9781944659455

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Description

Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

Book Information
ISBN 9781944659455
Author Jochen Wirtz
Format Paperback
Page Count 34
Imprint World Scientific Publishing Co Inc (USA)
Publisher World Scientific Publishing Co Inc (USA)

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