When you apply the StoryBrand Framework your brand will stand out.

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework, and their businesses are growing.

The stories of growth, many of which are included in this new edition, will surprise you. Who knew that clarifying your message was so critical to the growth of a brand? Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand which led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his seven universal story elements to dramatically improve how they connect with customers and grow their businesses.

This proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand 2.0 does this by teaching you:

• The real reason customers make purchases;
• How to simplify a brand message so people understand it; and
• How to create the most effective messaging for all marketing, including websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

About the Author
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Coach Builder YouTube Channel and is the author of several books including bestsellers Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. He lives in Nashville, Tennessee with his wife, Elizabeth and their daughter, Emmeline.

Reviews
'Building a StoryBrand is your guide to cutting through the noise and making your message resonate. Donald Miller's wisdom shows us how to draw customers into a story where they're the heroes of their own transformation. This isn't just a book--it's an inspiring journey that'll ignite your passion and elevate your impact!' * JENNA KUTCHER, Host of The Goal Digger Podcast and NYT bestselling author of How Are You, Really? *
'Building a StoryBrand isn't just about clarifying your message, it's about clarifying your mission. Playing the role of Guide so you can help Heroes win in their own story must be a foundational drive if we expect to transform our customers' lives. In this book, Don Miller shows us all how to find incredible meaning in our work by doing exactly that.' * WILL GUIDARA, author of Unreasonable Hospitality *
'Donald Miller ought to be working with your company just like he worked with ours. We changed our website after learning his framework and the results were fantastic. We noticed a difference right away. The StoryBrand Framework works--and we are implementing it companywide. Read this book!' * KEN BLANCHARD, chief spiritual officer of The Ken Blanchard Companies and coauthor of The New One Minute Manager *
'Donald Miller reminds us that all good messaging begins and ends with empathy. He knows that if you want to be seen, heard, and understood, the first step is to listen. Get this book if you want to connect with people in a profound way.' * BILL HASLAM, forty-ninth governor of Tennessee *
'Donald Miller will teach you a lot more than how to sell products; he will teach you how to transform the lives of your customers. Your customers need you to play a role in their lives, and this book will teach you how. If you want your business to grow, read this book.' * JOHN C. MAXWELL, #1 New York Times bestselling author *
'I've been using Don Miller's StoryBrand Framework in my business for years now. It's the single best marketing tool I know. We use it on every product we launch. I've had Don personally teach my company and clients, and I recommend him to everyone. Now, all these revolutionary insights are easily accessible between these covers.' * MICHAEL HYATT, New York Times bestselling author and founder of Full Focus *
'If you like making money, read this book. The StoryBrand Framework will help you create sales messages that people listen and respond to. We use it all the time, and it works!' * RYAN DEISS, founder and CEO of DigitalMarketer *
'StoryBrand is the best thing to happen to my conversions in a long time. After rewriting one webinar registration page using the StoryBrand framework, the page converted at 60% to a cold ads audience. That's UNHEARD of! I especially love that StoryBrand always puts the customer first, which aligns with my company's core values. (And it doesn't hurt that sales have never been better!) We now use the StoryBrand framework for every sales page... home page... email... anywhere in my business that we write copy.' * AMY PORTERFIELD, New York Times bestselling author of Two Weeks Notice and host of the Online Marketing Made Easy podcast *
'This is a seminal book built around an idea that will clarify, energize, and transform your business. Donald Miller offers a specific, detailed, and useful way to change the way you talk about the work you care about.' * SETH GODIN, author of All Marketers Are Liars *
'This is the most important business/marketing book of the year. All communicators know the power of Story. Donald Miller has captured the process to make your marketing pierce the white noise of the most overserved marketing generation in history. You have to read this book!' * DAVE RAMSEY, #1 New York Times bestselling author *



Book Information
ISBN 9781400248872
Author Donald Miller
Format Hardback
Page Count 304
Imprint HarperCollins Leadership
Publisher HarperCollins Focus