Now revised and updated throughout, with special emphasis on online customer service and retail websites.

Social psychologists and law enforcement officials agree: If a window in a building is broken and left in its ruined state, the rest of the windows will soon be shattered, and the neighborhood will subsequently go downhill. According to business author Michael Levine, this same notion can be applied to the world of business.

In BROKEN WINDOWS, BROKEN BUSINESS Levine guides readers through his premise that all big dilemmas in business stem from lack of attention to small details. Using dozens of corporate "broken window" case studies, including McDonald's, K-Mart, Google, JetBlue, and more, he argues that by integrating the solutions to small problems into a much larger plan,the resulting combined solution can stimulate overall business growth-and keep customers coming back for more.

About the Author

Michael Levine has been widely regarded as one of the world's premier branding and media expert for the last thirty years.

He has represented a record breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers.

He has authored 19 books including 5 best-sellers including Broken Windows, Broken Business and Guerrilla P.R..

Book Information
ISBN 9781538719275
Author Michael Levine
Format Paperback
Page Count 272
Imprint Grand Central Publishing
Publisher Little, Brown & Company
Weight(grams) 220g
Dimensions(mm) 214mm * 142mm * 22mm