Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context highlighting four distinctive eras. Now in paperback it includes four colour photos as well as two brand new chapters on tourism in Scotland and Wales.

It looks in detail at the following key areas:

* The roots of post war tourism growth
* Developments in transport and regulation
* Developments in accommodation and visit attractions
* Marketing developments and trends - the role of entrepreneurs
* Tourism trends into the 21st century

Offering a comprehensive evaluation of post war developemnts in the British tourism industry, British Tourism: The remarkable story of growth, acts as a single reference resource suitable for a wide ranging readership from students on tourism courses and practitioners in the travel and tourism industries

About the Author
After a career starting with Procter & Gamble, followed by the British Tourist Authority and the University of Surrey, Victor Middleton has been an independent management consultant, academic and author since 1984. He has a wide portfolio of international interests in travel and tourism, in marketing, research and sustainability. Over the years he has worked in many parts of the world and holds appointments as Visiting Professor at Oxford Brookes University and the University of Central Lancashire. He is a founder fellow (1977) and former chairman of the UK Tourism Society. A well known author, Victor Middleton has written several books and over one hundred articles and reports.

Reviews

"There is a wide variety of industry-relevant courses available in further education colleges, and the new Diploma in travel and tourism is being developed. This fascinating and detailed book should be the essential reference for both teachers and the young professionals of the future." - John Humphreys, Springboard UK

"All in all, [this book] is essential reading for everyone with an interest in the growth of British tourism."
Anthony Climpson Review in Tourism Management Institute Journal, January 2006

"This fascinating book is a highly readable swing through one of the country's most dynamic growth industries."
Miles Quest Review in BHA Journal 'Hospitality Matters' Issue 38, November 2005

"It gives me pleasure to commend this book to all with an interest in how tourism grew from summer seasonal holidays, to a thriving year round modern sector of the U.K. economy that is relevant to just about every community in the land."
-Taken from the foreword by Lord Montagu of Beaulieu

"Although the preface states that this book does not set out to be either a textbook or a scholarly academic history, in reality, it is a near combination of both. For serious students of our tourism sector and also for those with a lighter interest in the subject, it is a must."
-John Lee, Chairman of The Association of Leading Visitor Attractions & Minister of Tourism 1987-1989.

"British Tourism indeed documents a remarkable story and highlights the main events and developments, as well as the key players set in the context of economic, social and political conditions in Britain after World War II.

It is first and foremost a good read whether one has or has not a particular interest in tourism. There can be few if any, however much involved in travel and tourism, who will not discover here new facts and insights. For students of tourism this is essential reading."
-Professor Rik Medlik, Author, Consultant, Educator and Emeritus Professor, University of Surrey

"British Tourism is essential reading for students, career minded people in tourism and others interested this fascinating sector of modern society, not to mention the politicians and civil servants who have, alas, contributed so little of constructive use to the story."
-John Seekings FTS

"This is a comprehensive, learned and insightful study of one of the great British success stories of the twentieth century and surely a must read for anyone wanting to truly understand how the tourism industry has grown and evolved."
Stephen Moss CBE; Chairman, Springboard UK

Book Information
ISBN 9780750684118
Author Leonard J Lickorish
Format Paperback
Page Count 250
Imprint Butterworth-Heinemann Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 380g