In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful.

Packed with practical tools and frameworks, examples from startups through enterprises across industries, and generative AI prompts, this book helps product teams immediately begin taking steps toward a more experimental and evidence-driven culture.

Joyce illustrates how this approach can empower companies to adapt to shifting user needs and technology by reframing their digital products as dynamic solutions designed to maximize behavior change, user outcomes, and, ultimately, business impacts, including decreasing churn, increasing customer lifetime value, and lowering customer acquisition costs.

Join the growing movement of product leaders embracing the Impact Mindset and unlock your team's potential to make data-driven decisions that lead to impactful products that satisfy user needs and generate positive business outcomes.

THIS RESOURCE:

• Introduces a new digital product development philosophy focusing on behaviors changed by a feature.
• Provides a methodology for defining and creating novel, product-success metrics. Empowers readers to implement grassroots cultural change.
• Offers a collection of templates and guides to enable you to begin today!

About the Author

Connor Joyce is a Senior User Researcher at Microsoft and CEO of Desired Outcome Labs. He is a mixed-methods researcher, product builder, and behavioral scientist with experience at Deloitte, Twilio, and a collection of startups. Connor is a startup advisor, co-founder of the Applied Behavioral Science Association and a frequent contributor to numerous publications.

Reviews

"It is easy to say that product metrics like daily active users (DAU) and monthly active users (MAU) are broken; its harder to talk about what needs to replace them. In this systematic look at the role of user behavior in building successful products, Connor charts a path forward for how product teams must evolve their processes to continue as a vital part of a modern organization."

Matt Wallaert, author of Start at the End

Book Information
ISBN 9780138360467
Author Connor Joyce
Format Paperback
Page Count 336
Imprint New Riders Publishing
Publisher Pearson Education (US)
Weight(grams) 570g
Dimensions(mm) 233mm * 190mm * 16mm