Despite overstated claims of their `global' homogeneity, ubiquity and contribution to `flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.

Book Information
ISBN 9781781001493
Author Andy Pike
Format Paperback
Page Count 384
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd