Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume.

The buying and selling of teenagers

About the Author
Alissa Quart grew up in the UK and used to write a column for the Independent. Although she now lives in the US, she still writes arts features and opinion pieces for them regularly.

Reviews
Deserves to command wide attention among millions of families...Quart makes a brilliant case...[and] her book is a necessary warning for parents * New York Times *



Book Information
ISBN 9780099458067
Author Alissa Quart
Format Paperback
Page Count 336
Imprint Penguin Arrow
Publisher Cornerstone
Weight(grams) 235g
Dimensions(mm) 198mm * 129mm * 21mm