Description
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estee Lauder, L'Oreal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
The beauty sector is worth GBP16.3bn to the UK economy Full of first hand interviews with senior figures in the beauty industry and in advertising Describes how brands are using the internet to get close their customers
About the Author
Mark Tungate is a British writer and branding specialist based in Paris. His best-selling book Fashion Brands has been translated into a dozen languages. As a journalist Mark has written for publications such as The Times, The Telegraph and The Independent. He has a weekly column in the French media magazine Strategies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world.
Reviews
"Recommended in The Style List by Stylist Magazine" * Stylist *
"A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing." * Legal Strategy Review *
Book Information
ISBN 9780749461812
Author Mark Tungate
Format Hardback
Page Count 288
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 587g
Dimensions(mm) 241mm * 164mm * 21mm
The beauty sector is worth GBP16.3bn to the UK economy Full of first hand interviews with senior figures in the beauty industry and in advertising Describes how brands are using the internet to get close their customers
About the Author
Mark Tungate is a British writer and branding specialist based in Paris. His best-selling book Fashion Brands has been translated into a dozen languages. As a journalist Mark has written for publications such as The Times, The Telegraph and The Independent. He has a weekly column in the French media magazine Strategies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world.
Reviews
"Recommended in The Style List by Stylist Magazine" * Stylist *
"A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing." * Legal Strategy Review *
Book Information
ISBN 9780749461812
Author Mark Tungate
Format Hardback
Page Count 288
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 587g
Dimensions(mm) 241mm * 164mm * 21mm
