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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech by 9781788602402
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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech by 9781788602402

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9781788602402
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9781788602402
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Description

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Book Information
ISBN 9781788602402
Format Hardback
Imprint Practical Inspiration Publishing
Publisher Practical Inspiration Publishing
Weight(grams) 203g

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