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Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods by Anthony J. Franze 9781616320881
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Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods by Anthony J. Franze 9781616320881

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Description

This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.

Book Information
ISBN 9781616320881
Author Anthony J. Franze
Format Paperback
Page Count 187
Imprint American Bar Association
Publisher American Bar Association
Weight(grams) 158g

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