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Brand Engagement by I. Buckingham 9781349364473
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Brand Engagement by I. Buckingham 9781349364473

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9781349364473
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9781349364473
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Description

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Book Information
ISBN 9781349364473
Author I. Buckingham
Format Paperback
Page Count 221
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 361g

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Related Titles

Brand Engagement by Ian P. Buckingham 9780230573062

Brand Engagement by Ian P. Buckingham 9780230573062

Booksplease Price: $61.22
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and...
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