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Brand Asset Management: Driving Profitable Growth Through Your Brands by Scott M. Davis 9780787963941
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Brand Asset Management: Driving Profitable Growth Through Your Brands by Scott M. Davis 9780787963941

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Description

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Book Information
ISBN 9780787963941
Author Scott M. Davis
Format Paperback
Page Count 288
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 448g

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