Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

• Develop and harness a powerful, sustainable, word-of-mouth movement
• Describes 10 lessons to master and create a powerful, sustainable movement
• The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

About the Author

Robbin Phillips, Greg Cordell, and Geno Church work together at the word-of-mouth marketing and identity company Brains on Fire. Along with others on the Brains on Fire team, they evangelize around the globe about embracing and elevating the passions of your customers. They conduct speaking engagements, events, workshops, and blogs to help companies and organizations ignite movements. Unbridled by traditional marketing mindsets, they also practice what they preach, partnering with some of the most courageous clients on the planet.

Spike Jones is a writer and editor who gave the Brains on Fire message one voice. You can find him at askspike.com.

Book Information
ISBN 9780470614181
Author Robbin Phillips
Format Hardback
Page Count 224
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 340g
Dimensions(mm) 221mm * 147mm * 33mm