Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What's that? "Whatever the sales team needs to close the next deal?"

It's hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It's self-sabotage: 'fail to differentiate, blend in, become invisible'.

Sound familiar? Try being braver.

Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and '10X' results. Stop being measured in metrics you've always known are meaningless and start building your company's brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.

Just by being brave.

A former editor of Marketing Week Magazine, Mark Choueke's 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.

Part manifesto, part case-study directory, part 'how-to' guide: the gutsy little handbook for B2B marketers looking to '10X' their impact

About the Author

A former award-winning journalist, Mark has built a reputation as a leader with a 20-year career at the heart of the global B2B marketing and communications arena.

He's been the 'media', the 'agency' and the 'brand'; has operated within large corporates and startups alike and has raised investment to found and run a successful business.

Mark was editor of Marketing Week magazine and earlier, B2B-focused marketing titles Precision Marketing and Data Strategy and was a business correspondent on newspaper The Sunday Telegraph.

Quitting journalism in search of adventure, Mark went to an agency where he worked alongside genuine advertising legends to create stuff that helped grow some of the world's greatest brands.

Since, Mark has served - either on senior leadership teams in-house or as a strategic advisor - more than 50 B2B technology companies across the world, spanning retail, marketing, advertising, e-commerce, travel, financial services and business operations.

Mark has built (and continues to build) a powerful global network of 'brave' people, including editors of relevant media including B2B Marketing, The

Drum, Digiday, Advertising Week and Marketing Week. Mark also regularly collaborates with leading thinkers and rebels across business, brands and culture. He's hosted two B2B technology marketing podcasts with a total listenership of more than 200,000 and appeared on various others. He's spoken on hundreds of industry stages in numerous countries including the likes of 'Think with Google' in London and 'Viva Technology' in Paris and invented benchmark industry events including Marketing Week Live.

Passionate about coaching and developing others, Mark has mentored for The Founder Institute and was a founding board director, media partner and speaker for The Marketing Academy.

A believer in 'always saying yes', in 2020 Mark performed live comedy improv with nine other chief marketing officers to raise GBP30k for Comic Relief.

Reviews

Being creative is important in any job. Being creative when you are in marketing is vital. This book is for those working in marketing and creative jobs, looking to brush up their creative stream and be brave. Very interesting and supportive.

* NetGalley *

A thought provoking read for B2B marketers at all levels
Boring2Brave is an illuminating read, throwing down the gauntlet to B2B marketers everywhere to raise their game and dare to be braver in their marketing activity. Brought to life by insightful - and amusing - examples from thought leaders across the industry, this is a great work that raises question we as marketers should all be asking ourselves: Do I want to spend my life writing ebooks? Are my creative skills really bringing genuine value to the business launching another inane newsletter? Or can I be better by being braver? A breath of fresh air in marketing strategy literature, Boring 2 Brave is a great way to reconsider your marketing activity and inspire new ways of thinkings for yourself, and across your wider business.

* Amazon *



Book Information
ISBN 9781788602211
Author Mark Choueke
Format Paperback
Page Count 178
Imprint Practical Inspiration Publishing
Publisher Practical Inspiration Publishing
Weight(grams) 302g
Dimensions(mm) 234mm * 156mm * 12mm