Description
boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes.
Related TitlesVenus in Copper, ('91) 0091748186The Iron Hand of Mars, ('92) 0091753333/099200910Poseidon's Gold, ('93) 0712658319/ 099831902Last Act in Palmyra, ('94) 0712659366/ 0099831805 Time to Depart, ('95) 0712659315/ 0099338815 A Dying Light in Corduba, ('96) 0712659412/0099338912Three Hands in the Fountain ('97) 0712677917/0099799510 A Course of Honour ('97) 0712677240/ 0099227428 Two for the Lions ('98) 0712677968/ 0099799715One Virgin Too Many ('99) 071267702X/0099799715Ode To A Banker ('00) 0712680349/0099298201
About the Author
Ernst Malmsten: born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander: also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years.
Reviews
Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster. * The Sunday Times *
Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world's savviest investors and fashion houses - including Bernard Arnault's LVMH and the Benetton family - to fund a sports and designer clothing company to the tune of $100m. * The Guardian *
[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press. * BBC.co.uk *
The game would be to bring boo.com to market, when it would soon be worth more than $1 billion and make its backers rich. Can all this have happened last year? It seems more like a tale from a different aeon, but the lessons it teaches are timeless. * The Spectator *
Reading [this] has the fascination of watching a high-speed car crash replayed in slow motion. You know what's going to happen, you can see the confident glow on the drivers' faces, but can't warn them about the curve in the road that is coming to unstick them. Schadenfreude is irresistible. And yet everyone walks away unhurt. * The Independent *
Awards
Short-listed for WH Smith Book Awards (Business) 2002.
Book Information
ISBN 9780099418375
Author Charles Drazin
Format Paperback
Page Count 416
Imprint Random House Business Books
Publisher Cornerstone
Weight(grams) 287g
Dimensions(mm) 198mm * 129mm * 26mm
Related TitlesVenus in Copper, ('91) 0091748186The Iron Hand of Mars, ('92) 0091753333/099200910Poseidon's Gold, ('93) 0712658319/ 099831902Last Act in Palmyra, ('94) 0712659366/ 0099831805 Time to Depart, ('95) 0712659315/ 0099338815 A Dying Light in Corduba, ('96) 0712659412/0099338912Three Hands in the Fountain ('97) 0712677917/0099799510 A Course of Honour ('97) 0712677240/ 0099227428 Two for the Lions ('98) 0712677968/ 0099799715One Virgin Too Many ('99) 071267702X/0099799715Ode To A Banker ('00) 0712680349/0099298201
About the Author
Ernst Malmsten: born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander: also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years.
Reviews
Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster. * The Sunday Times *
Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world's savviest investors and fashion houses - including Bernard Arnault's LVMH and the Benetton family - to fund a sports and designer clothing company to the tune of $100m. * The Guardian *
[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press. * BBC.co.uk *
The game would be to bring boo.com to market, when it would soon be worth more than $1 billion and make its backers rich. Can all this have happened last year? It seems more like a tale from a different aeon, but the lessons it teaches are timeless. * The Spectator *
Reading [this] has the fascination of watching a high-speed car crash replayed in slow motion. You know what's going to happen, you can see the confident glow on the drivers' faces, but can't warn them about the curve in the road that is coming to unstick them. Schadenfreude is irresistible. And yet everyone walks away unhurt. * The Independent *
Awards
Short-listed for WH Smith Book Awards (Business) 2002.
Book Information
ISBN 9780099418375
Author Charles Drazin
Format Paperback
Page Count 416
Imprint Random House Business Books
Publisher Cornerstone
Weight(grams) 287g
Dimensions(mm) 198mm * 129mm * 26mm
