WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

Reveals the common traits that make brands bold Helps you be bold, brave and put your money where your mouth is! Free corresponding app, available on the App Store, helps you determine how your brand measures up against iconic brands

About the Author
Shaun Smith is founder and partner in the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has featured many times on CNBC's Ask the Expert programme and is the co-author of On Purpose (published by Kogan Page). Andy Milligan has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. He appears regularly in the media to comment on brand issues, is the author of Brand it Like Beckham and co-author of On Purpose (published by Kogan Page).

Reviews
"Packed full of original ideas and inspirational stories that'll give you the confidence to do things your way." * Richard Reed, Co-founder of Innocent Drinks *
"Bold is one of the most inspiring and insightful books on what it takes to build a pure and compelling global brand for todays generation, in this digitally disruptive age." * Angela Ahrendts, CEO Burberry *
"Fortune favours the brave. This book can show you the way." * Ronan Dunne, CEO, Telefonica O2 UK Ltd *


Awards
Winner of CIM Management Book of the Year 2012 (UK).



Book Information
ISBN 9780749463441
Author Shaun Smith
Format Paperback
Page Count 336
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 572g
Dimensions(mm) 235mm * 160mm * 15mm