A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity.

'Essential insights into the character of human choice and decision-making.' ROBERT CIALDINI, bestselling author of Influence
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In this groundbreaking exploration of how our brains work, psychologist Professor Kevin Dutton explains that by understanding the nature of our hardwired black and white thinking we are better equipped to negotiate life's grey zones and make subtler and smarter decisions.

Our brains are hardwired to sort, categorize and draw lines. It's how we navigate the kaleidoscope of everyday information. Yet imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. We have to draw the line somewhere, we say. But lines can be unhelpful or even dangerous when drawn where they aren't wanted, or in too thick a hand.

By thinking in terms of ' 'them' or 'us' and 'this' or 'that' we isolate ourselves from ideas we don't agree with and people who are not the same as us. We fail to listen to the other side of the argument and beliefs become polarized. Intolerance and extremism flourish. The human race has survived by making binary decisions, but such thinking might also destroy us. We may be programmed to think in black and white but rainbow thinking is the key to our cognitive future.
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'Fascinating, important and entirely convincing.' SIR PHILIP PULLMAN

About the Author

Dr Kevin Dutton is a researcher at the Department of Experimental Psychology, University of Oxford, and a member of the Oxford Centre for Emotions and Affective Neuroscience (OCEAN) research group. He regularly publishes in leading international scientific journals and speaks at conferences around the world. He is the author of the acclaimed Flipnosis: The Art of Split-Second Persuasion.

Reviews
Dutton provides simplifying, clarifying and essential insights into the character of human choice and decision-making. You'll not think about thinking the same way afterwards. * Robert Cialdini, author of INFLUENCE and PRE-SUASION *
Kevin Dutton has the great gift of being able to see patterns in human behaviour... He talks about his discoveries, and about their implications for all of us, with the flair and clarity of a practised storyteller. Fascinating, important, and entirely convincing. * Philip Pullman *
Kevin Dutton is a Special Forces style psychologist. Daring. Original. All-action. No nonsense. * Sir Ranulph Fiennes *



Book Information
ISBN 9780552175364
Author Professor Kevin Dutton
Format Paperback
Page Count 400
Imprint Penguin (Transworld)
Publisher Transworld Publishers Ltd
Weight(grams) 278g
Dimensions(mm) 198mm * 128mm * 24mm