"An absolute must read! It encapsulates the principles which we have used as a fundamental part of our people strategy here at microsoft in the uk 'creating an environment where great people can do their best work', the foundation of which is there will come a time when people will choose which employer they contract with, not the other way around'. Act now before it is too late"
-Steve Harvey, Group Director, People and Culture, Microsoft UK.

"Nicholas brings the best personal development training with simple sysytems and strategies for growth. He has helped me and many others here take a grip of their lives and fast forward to the results they desire."
-Michael Wood, Retail Academy, Marks & Spencer

About the Author
Nicholas Bate is Founder and MD of Strategic Edge; a consultancy established 15 years ago with the simple aim of enabling individuals to realise and release their true potential. Prior to launching Strategic Edge Nicholas carried out research in the field of molecular biophysics, taught in the state sector and worked in sales and marketing in several corporate environments. He is an NLP business and Master Practitioner, and a Mind Maps Inside Buzan accredited trainer. His current major clients include Microsoft and Marks and Spencer.

Reviews
"...this is a book for people who want ideas and actions..." (Luton News, 10 September 2003)

"...According to Nicholas Bate.... 'A' is not for apple but attention, 'B' is for belief and so on through to 'Z' which, pleasingly, is for 'Zen and the art of being successful'..." (Financial Times, 11 December 2003)

"...For those who are mystified by today's shelves of self-help books, BtB is a good place to start..." (Gulf Business, January 2004)

"...this handbook by Bate is far and away the most encouraging one that I have seen...this is a great book..." (City to Cities, February/March 2004)

"This is a good read for managers and students alike..." (Manager, March 2004)

"... refreshingly stimulating and provocative. If you want to be the best then you should find it very useful." (Professional Manager, May 2004)

"... This book maintains an edge over other self-help books, because Bate's ideas are practical...." (Edge, October 2004)

"...a truly inspiring book...easy to read and digest..." (Executive PA, Spring 2005)

Book Information
ISBN 9781841125213
Author Nicholas Bate
Format Paperback
Page Count 192
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 839g
Dimensions(mm) 208mm * 208mm * 18mm