What do Bono, Seinfeld and Apple have in common? Nothing. However, it's the nothing of Samuel Beckett, which is something. Bold and provocative, Beckett's works and even his image are a potent force in modern society. Shoes, marketing, baby names-all fall under his spell. Exploring Beckett's ""art of failure"" as a highly successful marketing scheme, this collection of essays finds him incorporated into virtually all aspects of popular culture-television, popular fiction, movies, tattoos, even sports-in a manner that seemingly defies cataloging. Is it image-making or image-taking? Why is our culture so obsessed with an obscure Irish writer most haven't read? Each essay provides a unique appraisal of Beckett's branding.

Book Information
ISBN 9780786499595
Author P. J. Murphy
Format Paperback
Page Count 208
Imprint McFarland & Co Inc
Publisher McFarland & Co Inc