Description
Advertising in Chinese teacher and student blogs and newsletters Promotion targeting language publications Promotion via student outreach using authors' connections Extensive online promotion using humorous, viral videos National radio and print interviews with authors, who have been recognized by MSNBC and others as "Chinese experts"
About the Author
Qin Xue Herzberg: Qin Xue Herzberg is a native speaker of Chinese and a graduate of Beijing Normal University in Chinese Language and Literature. For the past ten years she has been the upper-level Chinese language professor at Calvin College in Grand Rapids, Michigan. For the past several decades she has taught Chinese to Americans of all ages. Larry Herzberg: Larry Herzberg studied Chinese for five years at Vanderbilt University before doing his Master's and Ph.D. work in Chinese Language and Literature at Indiana University. In 1980 he founded the Chinese Language Program at Albion College and then did the same at Calvin College in 1984. For the past three decades he has taught the Chinese language at the college level.
Book Information
ISBN 9781933330891
Author Qin Xue Herzberg
Format Paperback
Page Count 128
Imprint Stone Bridge Press
Publisher Stone Bridge Press
Weight(grams) 184g
Dimensions(mm) 215mm * 139mm * 10mm