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Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services by Linda Richardson 9780471572657
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Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services by Linda Richardson 9780471572657

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Description

Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.

About the Author

Linda Richardson is founder, CEO, and president of Richardson, a leader in the global sales training industry.




Book Information
ISBN 9780471572657
Author Linda Richardson
Format Paperback
Page Count 192
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 288g
Dimensions(mm) 230mm * 151mm * 12mm

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