Description
Augmented Reality is fast becoming one of the most important emerging technologies, with unprecedented investment growth and interest from big tech platforms and accelerator industries. The book introduces Augmented Reality's core concepts and potential to newbies and experts alike. Looking at the impact of the technology as it matures into a ground-breaking platform, it goes beyond function to explore the context of the technology's implementation - through social, commercial, and behavioural lenses.
About the Author
Galit Ariel is a creative and strategic thinker with international leadership experience in industrial design, retail and fashion, and education. Galit completed her education at world-leading universities within the creative arts. Her MA thesis focused on Augmented Reality. Galit's keynote speech about Augmented Reality - at the conference South by Southwest (#SXSW17) - has brought attention to her work from across the globe.
Book Information
ISBN 9789063694708
Author Galit Ariel
Format Hardback
Page Count 256
Imprint BIS Publishers B.V.
Publisher BIS Publishers B.V.