Utilizing "new wave" research including new psychological theories, new statistical techniques, and a stronger methodology, this collection unites a diversity of recent research perspectives on attitudes and the psychological functions of an attitude. The objective of the editors was to bring together the bits and pieces of validated data into one systematic and adequate set of general principles leading to the view of attitudes as predictions. As the volume reformulates old concepts, explores new angles, and seeks a relationship among various sub-areas, it also shows improvements in the sophistication of research designs and methodologies, the specifications of variables, and the precision in defining concepts.

About the Author
Anthony R. Pratkanis, Steven J. Breckler, Anthony G. Greenwald

Reviews

"...a major addition to the attitudes literature and readily achieves its place within the distinguished tradition of ground-breaking attitudes volumes developed by scholars in the Ohio State Social Psychology Program."
-The Psychological Record

"...I recommend this book without reservations for scholars and graduate students interested in attitudes and persuasion."
-Quarterly Journal of Speech

"...contains a diverse array of perspectives from a large number of prominent attitude researchers and it provides the most up-to-date theory and research regarding this third wave of interest in attitude....They have provided an enormous richness of ideas and insight .... For those interested in being part of this third wave of attitude interest, this book is highly recommended."
-Current Psychology: Research & Reviews

"If you are going to read one book concerning the psychology of attitudes this year, the book to read is Attitude Structure and Function....contributions are very well written and take the reader to the cutting edge of the discipline....so much of the work discussed is ingenious and provocative."
-Contemporary Psychology

Book Information
ISBN 9780805803235
Author Anthony R. Pratkanis
Format Paperback
Page Count 476
Imprint Psychology Press
Publisher Taylor & Francis Inc
Weight(grams) 635g