China is the world's biggest market for cigarettes. By 2020, 300 million Chinese will be elderly. By 2010, China will have 7 of the world's biggest shopping malls. This book is an invaluable asset for corporate planners and strategists, futurologists, and anyone developing business in Asia as Backman provides an essential map for Asia's future.

About the Author
Michael Backman specialises in Asia's economies and Asian corporate practice. He is the author of the international bestseller Asian Eclipse: Exposing the Dark Side of Business in Asia named by The Economist as one of the finest non-fiction books published for the year. He is the author or co-author of four other books on Asian business and culture and has a long-running and widely-read Asian business column in the Melbourne Age newspaper. He has lived and worked in Asia, and is a frequent speaker at conferences and seminars on Asia, both for companies and at public events. He is based in London when not travelling in Asia.

See www.michaelbackman.com for more information.


Reviews

Michael Backman 'really understands why business evolved the way that it did in Asia.' - The Economist

Michael Backman is 'a brilliant writer on regional business strategies.' - Australian Financial Review

'Backman's excellent and extensive case studies are aimed at pointing out the pitfalls to foreign investors.' - The Independent

'...a must-read volume for anyone who is interested in current and future international affairs, global economics and business, or indeed for anyone who reads beyond the sports pages of the daily papers.' - Business and Finance Ireland

Book Information
ISBN 9780230006775
Author M. Backman
Format Hardback
Page Count 188
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan