Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence.

Providing a cutting edge analysis of the impact of AI in business and society, the editors offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This comprehensive book explores how human- centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value.

Using a multidisciplinary perspective, this discerning book addresses the interests of a wide spectrum of practitioners, students, and researchers alike who are interested in identifying the value generated by AI systems in management.

About the Author
Edited by Margherita Pagani, PhD, HDR, Full Professor of Artificial Intelligence in Marketing, SKEMA Business School and the late Renaud Champion, formerly CEO, PRIMNEXT, France

Reviews
'This book is current and to the point. It makes a cutting-edge contribution to the field and is an extremely valuable asset for practitioners, students, and researchers alike who are interested in identifying value generated by AI systems in management and discovering opportunities and challenges.' -- Leon Wang, International Journal of Data Science
'The analyses put forward, while being characterized by scholarly rigor, are accessible to anyone interested in understanding how AI creates value for management practitioners, be they the practitioners themselves, students, or scholars. The editors boldly choose to promote a holistic view of value creation which does not solely focus on economic performance. The Covid-19 pandemic has made companies more digitally agile, and practitioners must be informed about AI to remain competitive now more than ever. Furthermore, the book does not bow to the general hype around AI but aims at providing a nuanced view of what AI systems are today, based on rigorous empirical investigation rather than speculation. The book is also the perfect springboard for scholars and Phd students who wish to conduct further research related to AI and management, which is a hot topic in academia as well.' -- Nathan Sorin, Micro & Macro Marketing
'What Pagani and Champion have achieved with Artificial Intelligence for Sustainable Value Creation is a seminal pragmatic roadmap prioritizing people and the planet via systems level design. AI technologies empower the metrics of success that humans provide and this book shows why values-driven sustainability is the only path forward for businesses to achieve a purpose driven future for their organizations and the world.' -- John C. Havens, author of Heartificial Intelligence: Embracing Our Humanity to Maximize Machines
'The editors and the authors are to be congratulated for this important book. They show that AI can play a key, ethical role in the creation of societal, environmental, and business value by helping businesses gain better information, optimise operations, improve products and services, and become more competitive and sustainable.' -- Luciano Floridi, University of Oxford, UK
'Artificial Intelligence by itself is just the latest in a long series of techno buzzwords. However, when you pair AI with the essential idea of Value Creation, as does this book, now you have something of critical importance to anyone who wants to know about the future of business!' -- Charles Hofacker, Florida State University, US



Book Information
ISBN 9781839104381
Author Margherita Pagani
Format Hardback
Page Count 200
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd