This is an open access title available under the terms of a CC BY-NC-ND 4.0 license. It is free to read on Oxford Academic and offered as a free PDF download from OUP and selected open access locations. This book offers a close examination of the ethical, political, and practical dimensions of donation-based online crowdfunding for basic needs including medical treatment, housing, food, and education. Crowdfunding uses online platforms and social networks to raise money from friends, family, and complete strangers for a variety of projects and needs. This practice has grown massively worldwide in recent years in terms of the numbers of crowdfunding campaigns and donors, money raised, visibility, and cultural influence. While the money raised through crowdfunding has helped millions of recipients, there is also reason for concern around how it may undermine campaigners' privacy and dignity, mirror and exacerbate social inequities, mask and deepen social injustice, defraud donors, and spread misinformation and hate. Author Jeremy Snyder places this discussion of crowdfunding in the wider historical and ethical context of giving practices. In doing so, Snyder shows that crowdfunding can repeat and exacerbate problems with traditional giving practices while creating other, new problems. Snyder concludes by presenting nine values that should guide donation-based crowdfunding: benefit, choice, solidarity, privacy, dignity, equity, social justice, non-maleficence, and accountability. These values can help crowdfunding donors, campaigners, recipients, platforms, and policy makers preserve the good that can come from crowdfunding while addressing some of its many negative aspects.

About the Author
Jeremy Snyder is a Professor in the Faculty of Health Sciences at Simon Fraser University in Burnaby, British Columbia, where he has been a faculty member since 2007. He is the author of Exploiting Hope (Oxford University Press, 2020).

Reviews
What's not to like about ordinary people making online donations to help others or the causes they care about? Maybe a lot, according to this fascinating book. Appealing to the Crowd breaks new ground in the way it unpacks the many problematic issues raised by crowdfunding and, as importantly, offers ideas for how to harness this growing phenomenon to do greater good. * David Callahan, Founder, Inside Philanthropy and author of The Givers: Wealth, Power, and Philanthropy in a New Gilded Age *
In Appealing to the Crowd, Jeremy Snyder offers a sweeping philosophical and ethical assessment of crowdfunding for basic needs. Written by one of the foremost scholars of crowdfunding, this book is a highly approachable and applicable guide for navigating the muddy ethical waters of this new philanthropic ecosystem. * Nora Kenworthy, Associate Professor of Nursing and Health Studies, University of Washington Bothell *



Book Information
ISBN 9780197658130
Author Jeremy Snyder
Format Hardback
Page Count 272
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 544g
Dimensions(mm) 157mm * 229mm * 38mm