Japanese animation is at the nexus of an international multimedia industry worth over $23.6 billion a year, linked to everything from manga to computer games, Pokemon and plushies. In this comprehensive guide, Jonathan Clements chronicles the production and reception history of the entire medium, from a handful of hobbyists in the 1910s to the Oscar-winning Spirited Away and beyond. Exploring the cultural and technological developments of the past century, Clements addresses how anime's history has been written by Japanese scholars, and covers previously neglected topics such as wartime instructional animation and work-for-hire for American clients. Founded on the testimonies of industry professionals, and drawing on a myriad of Japanese-language documents, memoirs and books, Anime: A History illuminates the anime business from the inside - investigating its innovators, its unsung heroes and its controversies. This new edition has been updated and revised throughout, with full colour illustrations and three new chapters on anime's fortunes among Chinese audiences and subcontractors, 21st century trends in 'otaku economics', and the huge transformations brought about by the rise of global streaming technology.

A history of Japanese anime, from early 20th century cartoons to the present day international success of filmmakers such as Hayao Miyazaki and Studio Ghibli.

About the Author
Jonathan Clements is a contributing editor to the fourth edition of the Encyclopedia of Science Fiction (2021). He is the author of Schoolgirl Milky Crisis: Adventures in the Anime and Manga Trade (2009) and co-author of the Anime Encyclopedia: A Century of Japanese Animation (2015). He was a visiting professor at Xi'an Jiaotong University, China from 2013-19.

Reviews
This study is authoritative and detailed, and will be essential reading for anime fans and scholars alike. -- PD Smith * The Guardian *
Historian Jonathan Clements traces the evolution of anime by exploring the history of its production and reception over the past 100 years, identifying periods in which cultural and technological developments ushered in new ways of thinking about the basic concept of 'moving pictures.' * The Japan Times *
...a fascinating read. * The New York Times *
Anime: A History questions the stories we think we know of anime's rises and falls, its heroes and breakthroughs. * Manga UK *
One of the most important and comprehensive books on anime ever written for the western market. * Neo Magazine *
Scrupulously researched and critically clear sighted, Clements' authoritative book provides much needed historical clarity in an area where enthusiastic (but less scrupulous) English language internet commentators have often muddied the critical waters. -- Adam Whybray, University of Suffolk, UK



Book Information
ISBN 9781839026706
Author Jonathan Clements
Format Hardback
Page Count 456
Imprint BFI Publishing
Publisher Bloomsbury Publishing PLC