Analyzing Analytics: Disrupting Journalism One Click at a Time critically examines how journalists use web analytics in their work and the implications of that use.

Now that web analytics has become deeply embedded in newsrooms, its impact on journalism is even more potent. Documenting the different ways web analytics has disrupted traditional journalism, the book provides a timely review of what we know so far about the place of web analytics in reporting, and maps a future research agenda. It conceptualizes web analytics as an object of journalism where audiences, businesses, technologists, and journalists confront one another, negotiating the contours of digital journalism in the process.

Including newly developed theoretical frameworks as well as case studies and empirical projects, the book is ideal for journalism students, researchers, and professional journalists.

About the Author

Edson C. Tandoc Jr. is Assistant Professor in the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.

Reviews

"An incredibly accessible, critical, global, and in-depth assessment of how web analytics are changing journalism, written by one of the foremost scholars in the field"

Professor Folker Hanusch, PhD, University of Vienna

Book Information
ISBN 9781032338354
Author Edson Tandoc Jr.
Format Paperback
Page Count 96
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 131g