Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

About the Author
Dr Burn is a lecturer in Media Education at IOE, UCL's Faculty of Education and Society, University College London, UK. David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).


Book Information
ISBN 9780826464705
Author Dr. Andrew Burn
Format Paperback
Page Count 104
Imprint Continuum International Publishing Group Ltd.
Publisher Bloomsbury Publishing PLC
Weight(grams) 146g