Description
Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.
- Shows how to develop a marketing and sales strategy for globalization
- Details regional versus country-specific profiles
- Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations
- Provides sales and negotiation skill sets
About the Author
Thomas A. Cook is the former CEO of American River International, a company that has specialized in the time-sensitive and unique handling needs of the communications, broadcast, and high-tech industries for more than 16 years.
Book Information
ISBN 9781482226232
Author Thomas A. Cook
Format Hardback
Page Count 340
Imprint CRC Press Inc
Publisher Taylor & Francis Inc
Weight(grams) 220g
