An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments.

Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book.

The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.

A student-friendly book that assesses how the global media landscape is being transformed by trends such as marketization, conglomeration, digital convergence, personalization and competition.

About the Author

Ole J. Mjos is Professor in Media Studies at the Department of Information Science and Media Studies, University of Bergen, Norway. He specializes in the fields of international communication and global media. He is co-author of The Media Welfare State: Nordic Media in the Digital Era (2014), and author of Music, Social Media and Global Mobility (2012) and Media Globalization and the Discovery Channel Networks (2010). He has been a Visiting Scholar at the Center for Global Communication Studies, Annenberg School for Communication, University of Pennsylvania, USA, and visiting researcher at the Centre for Mobilities Research, Lancaster University, UK.

Reviews
With this book, Ole J. Mjos makes a vital contribution to global media studies, by drawing attention to continuity as well as change in the rise of digital platforms and social media. His judicious use of case studies and breadth of scholarship make it clear that we need to apprehend the recent past in global media scholarship in order to better understand current trends. * Terry Flew, Professor of Digital Communication and Culture, The University of Sydney, Australia, and author of Understanding Global Media (Bloomsbury, 2018) *
This rigorous, illuminating book both traces the historical development of the international and global media landscape, as well as helps us to make sense of this development by discussing key theoretical traditions. Ole J. Mjos' accessible writing style and impressive knowledge of the field make this an indispensable guide for anyone interested in global media. * Thomas Poell, Professor of Data, Culture & Institutions, University of Amsterdam, the Netherlands, and co-author of The Platform Society (2018) and Platforms and Cultural Production (2021) *
This richly detailed text on global media in the digital age by Ole J. Mjos, with its compelling case studies, is an extremely useful aid for undergraduate and postgraduate students as well as researchers. Highly recommended. * Daya Thussu, Professor of International Communication, Hong Kong Baptist University, and author of International Communication: Continuity and Change (3rd edition 2019). *



Book Information
ISBN 9781350348707
Author Ole J. Mjos
Format Paperback
Page Count 272
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing PLC