Description
Hollywood's efforts in television were often thwarted by governments that recognised the airwaves as a public resource and intervened in varying degrees to keep the studios' programming off the air in their countries. Still the US industry found various ways to provide American fare to foreign viewers. Even into the 1980s, for example, some Hollywood shows could be bought by foreign broadcasters for fees as low as $25 per segment. Despite these efforts the American studios have never been able to completely dominate foreign airwaves: Viewers usually prefer their own, domestic fare to that offered by Hollywood. This history fully documents the US television industry's efforts in foreign markets and how it continues to look for new markets.
Book Information
ISBN 9780786476169
Author Kerry Segrave
Format Paperback
Page Count 336
Imprint McFarland & Co Inc
Publisher McFarland & Co Inc
Weight(grams) 468g