Although we tend to think of television primarily as a household fixture, TV monitors outside the home are widespread: in bars, laundromats, and stores; conveying flight arrival and departure times in airports; uniting crowds at sports events and allaying boredom in waiting rooms; and helping to pass the time in workplaces of all kinds. In Ambient Television Anna McCarthy explores the significance of this pervasive phenomenon, tracing the forms of conflict, commerce, and community that television generates outside the home.
Discussing the roles television has played in different institutions from 1945 to the present day, McCarthy draws on a wide array of sources. These include retail merchandising literature, TV industry trade journals, and journalistic discussions of public viewing, as well as the work of cultural geographers, architectural theorists, media scholars, and anthropologists. She also uses photography as a research tool, documenting the uses and meanings of television sets in the built environment, and focuses on such locations as the tavern and the department store to show how television is used to support very different ideas about gender, class, and consumption. Turning to contemporary examples, McCarthy discusses practices such as Turner Private Networks' efforts to transform waiting room populations into advertising audiences and the use of point-of-sale video that influences brand visibility and consumer behavior. Finally, she inquires into the activist potential of out-of-home television through a discussion of the video practices of two contemporary artists in everyday public settings.
Scholars and students of cultural, visual, urban, American, film, and television studies will be interested in this thought-provoking, interdisciplinary book.

Examines the role of television in public space at different points in the history of the medium

About the Author

Anna McCarthy is Assistant Professor of Cinema Studies at the Tisch School of the Arts, New York University.

Reviews
"Ambient Television offers a long overdue consideration of television spectatorship through a study of television's strategic positioning in a variety of public environments outside the home. Anna McCarthy's superb historical research has unearthed much fascinating material which will be of interest to artists and media critics. Anyone wishing to understand more fully our ever expanding media culture will benefit from McCarthy's astute analysis and historical insights into television's complex place in the public sphere."-John Hanhardt, Guggenheim Museum
"An entirely original book, Ambient Television is brilliantly conceived, researched, and argued. Scholars in material culture, media history, and television studies are likely to recognize this virtuoso treatment of TV outside the home as an instant classic."-Andrew Ross
"An unusually rich, ambitious, and engaging work. McCarthy has produced a significant piece of scholarship that will have wide impact upon the way television is taken up in the academy and elsewhere."-William Boddy, Baruch College



Book Information
ISBN 9780822326922
Author Anna McCarthy
Format Paperback
Page Count 328
Imprint Duke University Press
Publisher Duke University Press
Weight(grams) 494g