Description
In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites.
Alternative Media:
* Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live
* Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom
* Locates contemporary alternative media in their cultural, historical and political contexts
Alternative Media provides a timely corrective to media theorizing which focuses almost exclusively on the output of the media conglomerates. As such it will be an essential purchase for all students and researchers with an interest in the true nature of the contemporary media environment.
About the Author
Chris Atton is Professor of Media and Culture in the School of Arts and Creative Industries of Edinburgh Napier University. His research is primarily interested in popular culture that is produced by "ordinary," non-professional writers and editors of fanzines, radical newspapers, independent publishers and social media. He is particularly interested in how audiences and fan communities make sense of popular culture through their own writing. He has made special studies of music fanzines, radical political newspapers and the use of the internet for the distribution of "amateur ideas." His books include Alternative Media (Sage, 2002) and Alternative Journalism (Sage, 2008, with James F. Hamilton).
Reviews
'Original and intriguing...[alternative media] are very often to be found sparking the earliest stages of the news cycle and of political and cultural movements, as well as fuelling the dynamics of these processes as they develop. Atton makes a convincing case for treating these media with all due seriousness' - John Downing, University of Texas at Austin
Book Information
ISBN 9780761967712
Author Chris Atton
Format Paperback
Page Count 172
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 300g
