Evaluation-oriented instructional design that delivers business results.

Rethink how to design training instruction to meet bottom-line business goals. With his eight-step framework for measurement and evaluation-focused instructional design, Kristopher Newbauer offers a straightforward process for helping instructional designers and talent development (TD) leaders demonstrate and actualize their value while also transforming their attitude toward an often-dreaded practice.

With Aligning Instructional Design With Business Goals, improve your business acumen by adopting the language of your business leaders. Enhance the partnership among measurement and evaluation specialists, instructional designers, and business leaders to improve the TD function. Uncover the root cause of performance gaps to design more meaningful instruction-and thus increase ROI.

With case studies and examples to illustrate, learn to:

• Promote your TD function as a strategy for achieving business goals.
• Ensure TD programs are aligned to the company's strategic objectives.
• Design and develop effective TD programs.
• Demonstrate to business leaders measurable added value in revenue and employee success.

Instructional designers and talent development professionals often instinctively approach the design of training programs with the goal of helping people learn. Their formal education around learning theory and how people learn often underscores this natural tendency. It is only in recent years that the need to justify the value of developing and implementing training (and not cutting such training programs) is forcing TD professionals to assess and evaluate the effectiveness of programs in terms of costs, revenue savings, and growth. TD professionals often see themselves in the people profession and not as much in the money profession. The reality is that they are in both and they need to see themselves in this context.

To ensure they can help employees learn, improve employee retention, reduce employee error, achieve employee compliance, and improve customer satisfaction, instructional designers and TD leaders need to prove that these efforts help the bottom-line and send the message to business leaders. Business leaders speak the language of money fluently. It's time for TD professionals to speak that language as well.

This is the first ever book of its kind. Not an M&E textbook, this book is written by a successful business strategist and HR executive who understands the mindset of an instructional designer and talent development professional and can help them adopt an approach, through the use of M&E, that will help them help themselves and their organizations.

Whether instructional designer or TD leader, this book teaches TD professionals to:

• Make the case for the TD function as a strategy for achieving business goals.
• Ensure TD programs are aligned to the company's strategic objectives.
• Design and develop effective TD programs.
• Demonstrate to business leaders measurable added value in revenue and in employee success.

This book also supports the growing need for TD professionals to better understand organization development and the larger goals and structure of the greater organization.

Kris Newbauer is the chief human resource officer (CHRO) and head of global people and talent at Rotary International. ATD will be working with him to promote this book through his network.

About the Author

Kristopher J. Newbauer, EdM, MHRM, SPHR, SHRM-SCP, CPTD, CPT, is the chief people officer and head of global people and talent for Rotary International and the Rotary Foundation, the world's oldest and largest humanitarian service-club organization. Kristopher holds a bachelor of science in group social studies (secondary education) from Grand Valley State University in Allendale, Michigan; a master of education in global human resource development from the University of Illinois Urbana-Champaign; and a master of human resource management from North Park University in Chicago.

Kristopher has completed multiple certificates in human resources from Cornell University and DePaul University. He served on the faculty of the Department of Education Policy, Organization, and Leadership in the College of Education at the University of Illinois Urbana-Champaign, as well as the Department of Literacy, Leadership, and Development in the Daniel L. Goodwin College of Education at Northeastern Illinois University, in Chicago, where he taught graduate courses in measurement and evaluation and organization development for several years.

Kristopher has served on the board of directors of the International Accreditors for Continuing Education and Training (IACET), a global accrediting body for training providers, since 2009. He served as president of the IACET Board for 2013-14 and was elected chair of the IACET Board for 2022-23.

Nominated by a former Rotary employee for his contributions to leading the way to extraordinary employee experience, Kristopher was recognized by Crain's Chicago Business as a Notable Leader in HR in 2020.

Reviews

"The book does an excellent job of focusing on the 'how,' which I love. Every practitioner can benefit from developing their business acumen in clear and focused ways. It is a winner-a practical book that our profession needs."

-Elaine Biech, Author, Washington Post Bestselling The Art and Science of Training

"This book is a game changer. If we are to become critical to the success of our clients, we need to think like the business. Kristopher Newbauer expertly unifies enablement rigor and business acumen, guiding L&D professionals to solve true business challenges aligned to key business priorities backed by meaningful business impact."

-Jaimie Krause, PhD, Director, L&D, Indeed

"While sponsors and supporters of talent development want a connection to impact measures, they rarely see it. This new book provides proven strategies and techniques to deliver impact with important and strategic programs."

-Jack J. Phillips, Chairman, ROI Institute; Author; Recipient of the ATD Thought Leader Award

"To show the value of what you do, you must create value in what you do, as defined by those who care about what you do. Reading this book is the first step in doing just that."

-Patti P. Phillips, CEO, ROI Institute; Co-Author, Show the Value of What You; Recipient of the ATD Thought Leader Award

"The key messages and tools in this book are reinforced with referenced material and examples drawn from personal, real-world cases. By emphasizing continuous evaluation using hard-data measures and speaking the language of business, Kris has created book for any professional striving to demonstrate talent development's contributions to overall organizational success."

-Harold Stolovich and Erica Keeps, Authors, Telling Ain't Training, Training Ain't Performance, and Know-How

"This book will help instructional designers to take a more business-oriented approach, which will be very valuable. I especially like the business focus. The profession needs to improve its business acumen and approach learning from a business point of view, and this book will certainly help in this effort."

-David Vance, Executive Director, Center for Talent Reporting; Former CLO, Caterpillar

Book Information
ISBN 9781953946577
Author Kristopher Newbauer
Format Paperback
Page Count 200
Imprint ATD Press
Publisher American Society for Training & Development