How do you come up with ideas that change the world?
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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.

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'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint

About the Author
Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others. Jean-Louis Barsoux is a Research Professor at IMD. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail. Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation.

Reviews
A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better * Jake Knaap, inventor of the Design Sprint and New York Times-bestselling author *
Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process * Alex Osterwalder, author of the two-million copy bestseller Business Model Generation *
Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it * Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly *
ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas * Bernard Roth, academic director of the Stanford School and author of The Achievement Habit *
Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book * Keith Sawyer, author of Zig Zag and Group Genius *
In today's fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs * Robert Rosenberg, retired CEO of Dunkin' Donuts and author of Around the Corner to Around the Worldv *
I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation * Chris Johnson, executive vice president of Nestle, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa *
ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations * Esther Seidl-Nussbaumer, head of corporate innovation, SIGVARIS *
A powerful formula for transforming businesses and shaking up industries * Michael Watkins, author of The First 90 Days *



Book Information
ISBN 9780241481981
Author Cyril Bouquet
Format Paperback
Page Count 304
Imprint Penguin Business
Publisher Penguin Books Ltd
Weight(grams) 372g
Dimensions(mm) 234mm * 153mm * 22mm