Description
In the 21st century, commercial aviation has been transformed into a passenger-centric business, in which the customer has assumed or requires an ever more active role in managing their own journeys. This trend is set to continue with innovations and transformations in multiple areas. Point-of-sale solutions will redefine in-flight commerce, making it easier for passengers to make purchases during their journey. Telemedicine will ensure health and safety onboard, allowing for immediate medical assistance in case of emergencies. The shift to personal electronic devices for in-flight entertainment (IFE) will cater to the digitally savvy passenger and their expectations in the digital age. Smart cabins will revolutionize in-flight food and beverage services, providing passengers with a more personalized and enjoyable experience. Data-driven catering will reduce food waste and boost profits in aviation. In short, all areas of the passenger experience will be affected by ongoing digital transformation.
Airline Customer Experience: Digitalization in Passenger Services aims to show how digitalization is transforming the way the aviation industry operates, making it more efficient, profitable, and sustainable. The wide-ranging contents embrace all aspects of aviation relating to the customer experience, from purchase and pre-check-in, to the services offered to passengers in flight and beyond. The authors present a nuanced and kaleidoscopic view of the airline customer experience, which will be at once familiar and illuminating to readers.
This book is an essential resource for advanced postgraduate students and researchers working in aviation, particularly those with a focus on aviation service operations management, customer services and customer relationship management. Practising airline managers and operators will also value the innovative insights and examples the book offers.
About the Author
Pushan Kumar Dutta is an Assistant Professor at Amity University Kolkata, where he teaches and conducts research in the field of Electronics and Communication Engineering.
Martin Ricciuti is an aviation business management expert based in Kansas City, USA, graduate of Embry-Riddle Aeronautical University, and 40 year veteran in the industry.
Ismail Bogrekci is a Professor at Aydin Adnan Menderes University, Turkey, and has a background in robotics, automation and drones.
Sumeet Suseelan is an aviation industry expert and published author with over 15 years of experience spanning airlines, academia and entrepreneurship.
Book Information
ISBN 9781041037330
Author Pushan Kumar Dutta
Format Paperback
Page Count 364
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 453g