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AI for Creatives: Unlocking Expressive Digital Potential Vivian Ching 9781032875125

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Description

AI for Creatives: Unlocking Expressive Digital Potential takes you on a dynamic journey into the future of creativity, where AI is reshaping how creators approach their craft. According to a 2023 UNESCO report, the global creative industries are valued at an astounding USD $4.3 trillion annually, employing nearly 30 million people worldwide. This essential guide empowers professionals across visual arts, music, writing, film, fashion and design to leverage the transformative potential of AI to elevate their work in ways previously unimaginable.

Designed as practical handbook for creative professionals, it provides a clear and approachable roadmap for integrating AI into your work, regardless of prior experience. Packed with real-world case studies, step-by-step walkthroughs, and insights into AI-driven tools like RunwayML, Midjourney, Canva, and ChatGPT, the book demonstrates how AI can supercharge creative processes. Whether you are a filmmaker using AI for hyper-realistic visuals or a fashion designer predicting fabric trends, this guide offers the tools to unlock your full creative potential.

The book also dives into the deeper ethical and legal questions that emerge as machines increasingly enter into the creative arena. How do we strike the right balance between human ingenuity and machine-driven creativity? What happens to intellectual property rights when AI becomes a co-creator? It tackles these pressing issues head-on, from navigating bias in AI algorithms to safeguarding the authenticity of creative works, while also exploring the role of education in navigating these challenges. With actionable insights, creative professionals will learn to embrace AI while preserving the integrity, originality, and values that define their craft.

AI is not just changing how we create but also disrupting the future of employment and economic growth across the globe. With the demand for creative roles projected to surge by 30-40% by 2030, it is ever-more critical to harness the power of AI to stay ahead, innovate faster, and meet the growing need for creative solutions across industries. Are you ready to explore the future of creativity and amplify your vision? Step into the next era of AI transformation with this essential guide-your creative revolution starts now.



About the Author

Dr. Vivian Ching is a figure in both the academic and creative arenas, seamlessly merging her expertise in business management with a profound artistic sensibility to foster innovation within the creative industry. As a Senior Lecturer in Business Management at Ravensbourne University London, she is positioned at the nexus of London's dynamic design ecosystem, where her commitment to integrating creativity into business practices shines.

Dr. Dinesh Mothi is a professional with over two decades of diverse experience spanning academia and industry. His journey in the realms of digital forensics, artificial intelligence (AI), and cybersecurity has been both enriching and transformative. With a robust background in academia, he has contributed significantly to the advancement of knowledge and research in his field. His tenure at prestigious institutions has seen him mentor and inspire countless students, shaping the next generation of professionals in technology and cybersecurity.




Book Information
ISBN 9781032875125
Author Vivian Ching
Format Paperback
Page Count 136
Imprint Auerbach
Publisher Taylor & Francis Ltd

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