- the author is in the BIMA Hall of Fame and is Chief Technology & Innovation Officer at Ernst & Young
- the book explains the current state of AI and how it is governed, as well as detailing five potential futures involving AI and providing a clear Roadmap to manage the future of AI
- easy and fun to read

About the Author

Catriona Campbell is a renowned behavioural psychologist and a leader in human-computer interaction (HCI), Catriona co-founded London-based experience design firm Seren in 2001. Since then she has guided some of the world's best-known brands towards digital success, earning a place in the BIMA Digital Hall of Fame thanks to two decades of outstanding contributions. Now called EY-Seren, after being acquired by Ernst & Young in 2015, the company has offices in several countries, assisting clients to create well-designed experiences. Catriona earned her degrees from the Universities of Stirling and Glasgow, and also studied at the Sorbonne, Paris.

Reviews

"The book offers a comprehensive discussion of the challenges of AI and begins to discuss ways that we can prevent the worst-case scenarios. This book will help readers to think critically about technology and begin to question the stories they have been told about technology being bad. Instead they can decide to take control, using design and planning to make better technology." --Carol J. Smith, Carnegie Mellon University's Software Engineering Institute, www.carologic.com

"An essential and authoritative overview of the dazzling future of artificial intelligence and a wake-up call to the world to join together to control the development of AI for the benefit-and, possibly, preservation-of humanity." --Blackpool Gazette, 'Must-read of the week', 17 May

Book Information
ISBN 9781032196664
Author Catriona Campbell
Format Paperback
Page Count 154
Imprint Chapman & Hall/CRC
Publisher Taylor & Francis Ltd
Weight(grams) 244g