Media representations of ageing play a role in stereotype formation and even reinforce them. Encountering these stereotypes can negatively impact the self-esteem, health status, physical wellbeing and cognitive performance of older people. This international collection examines different dimensions of ageing and ageism in a range of media. Chapters include explorations of the UK media during the COVID-19 pandemic; age, gender and mental health in Ghana; advertising in Brazil; magazines in Canada; Taiwanese newspapers; comics, graphic novels and more. Bringing together leading scholars, this book critically considers differences in media portrayals and how older adults use and interact with the media.

About the Author
Virpi Ylanne has now retired. She was previously Senior Lecturer in the Centre for Language and Communication Research, School of English, Communication and Philosophy at Cardiff University, Wales, UK.


Book Information
ISBN 9781447362036
Author Nicole Dalmer
Format Hardback
Page Count 232
Imprint Policy Press
Publisher Bristol University Press