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Advertising Organizations and Publications: A Resource Guide by John Philip Jones 9780761912378
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Advertising Organizations and Publications: A Resource Guide by John Philip Jones 9780761912378

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Description

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.

Book Information
ISBN 9780761912378
Author John Philip Jones
Format Paperback
Page Count 360
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 590g

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